Artie Isaac | Net Cotton Content

Psst. Wanna hear some lectures on marketing?

For the first time, after two decades of teaching, I believe I just might have reached the level of competence.

And you are invited.

Tomorrow, January 23rd, at 6:45 p.m., I return to CCAD for the first of a dozen weekly lectures on consumer behavior.

Come. This is your invitation.

There are 100 students registered for the class and it will be taught in a big, comfortable auditorium, so you can just blend in. Each class is only 75 minutes. You could come to this first Monday, any Monday, or every Monday.

Don't be shy. I would love to have you there.

(About a dozen folks accept this invitation each semester. They just show up. Nice!)

Let me know if you are coming, and I will send you a map to the specific location. Or just download the syllabus and come.

Ye Olde Rut
I taught this course for years, years ago at CCAD. As one student wrote:

“The course was high-energy, optimistic, full of humor and most importantly: informative. It was one of the few courses that just about everyone who took it not only looked forward to the next lesson, but recommended it to their colleagues as well.”

But, I left after hearing this thought about teaching:

If you are teaching the same thing the same way for more than five years, then you lack either ambition or imagination.

(I think this might have come from Noam Chomsky.)

I was indeed stuck in a rut.

The students were generous and appreciative. But I was teaching the same thing, in the same way, year after year. The presentation slides were so ready, I would just show up and let 'em rip.

So it was time to go away.

The Course Is Sound
Over time, I'd designed — and now redesigned — the course to help artists:

• Make work that is more than beautiful. The course helps the artist think through the work, so it persuades others and changes behavior.
• Justify each piece of work as more than beautiful. The course helps the artist describe work to executives in the workplace, to win more production budget for, say, the photography.
• Live a fuller life. We must live for more than our art. We can live creatively and ethically. So: let's!

The legendary CCAD education — especially its intensive first year, "Foundation" — expertly develops each artist's technical skills.

But having hired dozens of CCAD graduates at Young Isaac, I have seen too many who are riding solely on their technical proficiency. They do have highly developed hands and eyes — but aren't always levering their minds.

That's where this class comes in.

Bridging The Gap
After years of helping CCAD artists win the favor of businesspeople in the workplace, I've been teaching MBA candidates about creativity. This has me building the same bridge — over the creative gap — from the other side.

Now, with my MBA experiences, I'm really enjoying working with the artists at CCAD.

And you. Coming?

This Old Heart

Hearts age physically. They also age emotionally.

Neither is particularly pretty.

*******************

A couple years ago, the old man spoke. 

We were at lunch, the only lunch we ever shared.

"May I Tell You A Story?"
He didn't say why he wanted to tell it. But, as he shared, his motive appeared: he was processing a brutal fact of his life. 

Here is the story, a story of love and loss. He said:

At college, back in the '60s, I was in love with a young woman. She was a delight and we were soulmates.

As we faced graduation, we mutually decided to let our careers take us to different cities. We intentionally discontinued our relationship, one thing led to another, and we fell out of touch.

So far, a frequent story. He continued:

A few years passed and I was transferred to a different city, placed in an office, seated at a desk, and — at the very next desk — there she was. Imagine that! What a coincidence! Kismet? I don't know. There she was. And she was as delightful and well-matched for me as ever.

But, while we were separated, she had married. She was happily married. But here I was. There she was. And she was married. Happily married. I understood.

The old man raised a finger, to stop me from commenting. He continued:

Time passed.

One or the other of us eventually left the company and the city. 

More time passed.

It happened again. This time, I was traveling and we bumped into each other. Just like that. Can you believe it? A complete coincidence, again. What are the odds? Anyway, we were suddenly together. And between us: all the old feelings of admiration and longing. We chatted with heart, and a fact was quickly revealed: she was available, she had divorced.

But now I was married. Happily married! And so on. The situation had reversed to the same effect. Our conversation was limited by propriety; our meeting and parting, to a genuine embrace. 

Time passed. Again, we lost touch.

He paused. He continued:

That phrase — "but I was married" doesn't convey the value of my marriage. You know of my marriage. Legendary. The envy of others. But, more than that, the treasure of my life. The font of our children. My wife, our love, were, to me, everything.

I had met his wife. I had heard about their love. I nodded.

He was quiet. I waited. Then:

As you know, my wife died several years ago. Cancer. Untimely. Awful.

And, so, naturally, I have increasingly wondered, where is my friend, my college girlfriend, that woman who I thought was my soulmate, but never knew because our good lives interrupted us?

I don't know. I just don't know. I can't find her. I don't know where she is.

We sat quietly. He clearly feared the worst. That she was gone. Dead. Or disappeared.

I muttered something about how — now, with Facebook — that won't ever happen to my children and their lovers, how people of the social networking generation can be gone but remain easily found.

I wondered why the old man didn't pay a private detective $100 to find his lost friend. If I suggested this to him, I'm sorry I did. The idea is too obvious. If he had done it, it obviously hadn't turned up anything. If he hadn't done it, he had a reason. Perhaps his reason was old-fashioned mores: one just doesn't do that. Or perhaps he placed True Love in the hands of Lady Kismet.

We all know this pain.
The ache in the heart. A pressure in the chest. 

I've seen it — and felt it — in childhood. In high school. In college. Beyond. 

She said "no." Or "no more." Or "you? really?" Or, worse nothing of all. Once she spoke Russian.

I don't think any of their judgements were wrong. Each was following her heart, as she must. (And, to be fair, at times, I was the one saying, "no." Those times don't hurt as much. Huh.)

Still, when my infatuation wasn't met in kind, I was left, holding my bruised heart, not knowing what to do, feeling humiliated, embarrassed. This seems pathetic, that I should have had the maturity with which to address the challenge: distraction, learning, recovery, renewed adventure.

I chose only distraction, the weakest of the alternatives. I placed my broken heart in the trunk of my car and drove on. 

What is the cure?
I thought I knew. Here's what I thought were the cures: 

• Time. Doesn't it heal all wounds? It doesn't. Decades pass, but heartache merely goes cryogenic, as easy to thaw as a frozen meal — Heart: Ready To Eat.
• Next. Isn't new love, a true love the antidote? It isn't. The perfect marriage — of which I know, for mine, if not perfect, is surely the least imperfect — isn't a cure. The new relationship is a heart transplant, not a heart repair. The old heart lies beside the photograph, still beating its retreat in the trunk of the car, good for little else. Except, of course, to remind us we are alive.
• Maturity. Don't we ever grow up? Not I. Another widowed friend in his 70s recently spoke of the pain. His heart was freshly broken. Not, this time, by bereavement. But rather by a week of dinners, on a vacation that had to end. "How dear," I thought shallowly. "How real," he felt deeply.

We are all freshman at the senior dance. We are all at summer camp.

Is this is a high-class heartache? 
After all, many of us are so contented in fruitful relationships.

But there are those whose heartache is based on loneliness. We must respect their sorrow. It must be greater. But from here, with these hearts on the floor, we can't tell.

We're looking at old hearts in the trunk, pained that we cannot live two lives at once. Driving on.

Will someone please call a surgeon
Who can crack my ribs and repair this broken heart
That you're deserting for better company?
I can't accept that it's over... 

 

I wish us all strength and a fullness of heart.

Get Up And Go

For whom will you get up and go?

Five years ago, friend, role model, and editor-farmer Kent Brown taught me the power of simply getting in the car and driving somewhere with someone. 

Where Am I Going?
As our kids get older, I have opportunities to drive farther.  

Today, I'll drive our beloved daughter to Washington, D.C. Just to drop her off in the arms of her friends. And I'll come back the next day.

On the way, we plan to visit the Hirshhorn Museum and Sculpture Garden (open on New Year's Day!), sit for a delicious dinner at Sou'Wester, and walk the monuments at night.

The Trip Within The Trip
Of course, anyone who knows the power of a car — the intersection between environmental nightmare and relationship vehicle — knows that some of the best part of the ride will be the ride. On the highway. 

Driving with a child illustrates the very meaning of it's the journey, not the destination.

For whom will you get up and go?
What relationship is worth going far?

With whom — for whom — will you drive this year? 

I wish you a 2011 of health, happiness, creativity, and many moments of true engagement in life. I wish you — from time to time — a passenger, a soul to cheer yours on the road.

Gotta go. We'll be on our way now.