How would you really rather be treated: like neighbors or royalty?
In the current NYT Magazine, Ohio State's Neeli Bendapudi explores how Wawa, the humble east coast convenience store chain, has claimed a place in the hearts (and wallets) of its customers by treating them kindly.
For me, I'd rather be treated genuinely like a neighbor than artificially like a king. To read from the Times, click: Convenience Cult? - New York Times.