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Tools

  • Creativity for OSU business students
    This is the most current (2/3/08) syllabus for the wonderful, intelligent, hard-working business students at The Ohio State Fisher College of Business.
  • Marketing and Consumer Behavior for CCAD artists
    Here is a public syllabus for the wonderful, intelligent, hard-working art students at the Columbus College of Art & Design.
  • Entrepreneurship for Otterbein MBA students
    Here is a public syllabus for the wonderful, intelligent, hard-working MBA students at Otterbein College.
  • "The Tool"
    The Tool is a handy outline for marketing planning. In my class at CCAD, The Tool is the midterm exam, the group project and the final exam. Graduates take The Tool into work on the first day of a new creative assignment.

Artie's reading lists

  • Click here for Recommended Reading.
    You'll see three shelves of books:
    (1) books for becoming more creative,
    (2) great marketing and advertising classics, and
    (3) some of my all-time favorites.

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January 09, 2010

January 08, 2010